Dot and Key appoints Siddharth Vaya as Senior Vice President
The move arrives as the D2C beauty label continues to deepen its reach across both digital and physical retail channels.
INDIA – Dot and Key has named Siddharth Vaya as its Senior Vice President and Business Head, a strategic hire intended to bolster the company’s leadership bench and underpin its next stage of expansion in India’s beauty and personal care sector.
In this role, Vaya will steer overall business operations, with particular emphasis on driving growth across key skincare categories, expanding the brand’s omnichannel footprint, and shaping long-term commercial strategy for the skincare segment.
Vaya comes to Dot and Key from men’s grooming brand Beardo, where he most recently served as Chief Business Officer.
He carries almost 20 years of experience spanning FMCG, skincare, personal care, and broader consumer goods, having worked with direct-to-consumer start-ups, multinational corporations, and Indian consumer businesses.
Before Beardo, Vaya held senior roles at Marico, where he managed the Saffola Oils portfolio and led the company’s male grooming category.
Before that, he spent more than six years at NIVEA India, overseeing the body lotions business as well as the NIVEA Men range, after beginning his career in sales at Reckitt Benckiser.
Suyash Saraf, Co-Founder and CEO of Dot and Key Skincare, said, “Siddharth brings a strong foundation in FMCG and category leadership, backed by a solid track record of scaling consumer brands.”
“His experience spanning sales, marketing, and business, combined with a sharp understanding of the evolving Indian consumer, makes him a valuable addition to our leadership team as we enter this next phase of growth.”
The leadership change follows a period of rapid scaling for the skincare business. Dot and Key has recently surpassed ₹1,300 crore(USD 136 million) in net sales value, posting roughly 13-times growth over the past three years, and is expected to further consolidate its position in India’s skincare, beauty and wellness market.
Founded in 2018 by Suyash Saraf and Anisha Agarwal Saraf, Dot and Key operates across key skincare categories including sunscreens, moisturisers, face washes and lip care.
Backed by Nykaa, the brand has built an omnichannel presence that spans India’s fast-growing beauty and personal care industry.
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