Uncover enters lip care market with launch of SPF 30 glow balm
The brand launched the product after nearly two years of development.
KENYA – Uncover Skincare has introduced its Glow Balm Hydrating Lip Treatment SPF 30, a 3-in-1 multitasking lip product that combines sun protection, deep hydration and a glossy finish in a single stick.
According to Uncover, the Glow Balm is a hydrating lip treatment rather than a basic balm, with emphasis on broad-spectrum SPF 30 to protect lips from UVA and UVB exposure, intense moisture aimed at preventing dryness and supporting the lip barrier, and a glossy, non-sticky finish intended for wear alone or under and over color products.
The product comes in a stick format for easy reapplication throughout the day, and the brand highlights its role as a daily essential that removes the need to layer separate SPF lip care, treatment balm, and gloss.
The product contains four key ingredients: peppermint oil, which delivers a refreshing mojito mint sensation; SPF 30 filters to help protect from UV exposure; squalane to lock in lasting moisture; and shea butter to nourish and soften the lips.
The launch follows shortly after Uncover Skincare introduced the Myravive Duo, designed for dehydrated skin that needs sustained, multi-layered moisture.
The duo comprises the Myravive Deep Hydrating & Repair Serum and a matching hydrating cleanser, focusing on long-term barrier restoration.
It incorporates the innovative African botanical Myravive for targeted hydration, blended with proven actives to revive and protect the skin.
In a similar move, Kenyan personal-care brand Luron has entered the deodorant category with the debut of a two-product collection comprising Luron Cherry Blossom and Luron Aqua Kiss Deodorant.
The collection pairs two distinct scent profiles under the same long-lasting freshness claim of up to 48 hours, with both variants positioned for active, everyday wear and promoted through lifestyle-led messaging that encourages users to “live life without worrying about the sweat”.
Luron Cherry Blossom is presented as a delicate burst of cherry blossom with a floral, fresh character that the brand describes as effortlessly you and a new everyday favorite.
On the other hand, Luron Aqua Kiss Deodorant is marketed as a fresh girl energy, all-day-long option that keeps users cool, confident & fresh, and promoted as a new everyday fresh-girl essential for those who want to stay fresh and unstoppable.
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