Amcor expands refillable packaging portfolio for personal care sector
The packaging range can therefore be used for personal care products that are shipped directly to consumers or replenished through online retail channels.
GERMANY – Amcor has expanded its refillable packaging portfolio for personal care products, providing brands with rigid containers and flexible refill pouches from a single supplier.
The expanded range is designed to meet rising demand for refill systems that combine convenience, functionality, recyclability, and reduced virgin-plastic use.
The packaging manufacturer is targeting growing interest in refill solutions across the beauty and personal care market, particularly for soap and bath products.
According to a report by Innova Market Insights, 42% of consumers globally selected brands offering refillable packaging in 2025, while 25% chose product alternatives packaged in refillable formats.
Amcor’s expanded portfolio includes refillable rigid containers in multiple sizes.
These containers can be combined with a broad selection of closures and dispensing systems, allowing brands to tailor the packaging to individual product and design requirements.
One of the new rigid options is the customizable Mocha bottle. The pack is compatible with different closures and pumps, including Amcor’s monomaterial Wave 2cc pump. This compatibility gives personal care brands flexibility when developing refillable formats while maintaining coordinated packaging designs and dispensing performance.
The company is also offering AmPrima recycle-ready spouted stand-up pouches for refill applications.
The pouches are available in formats ranging from 30 millilitres to 2 litres and are designed as leak-proof packaging suitable for e-commerce distribution.
According to Ellen Seyda, director of Sustainability for Rigid Packaging Solutions International at Amcor, the AmPrima refill pouches are intended to support circularity objectives without compromising convenience or functionality.
Refill systems allow consumers to reuse a primary container several times and replenish it with a lighter refill format. This can reduce the amount of packaging material used over the product’s lifecycle.
The company’s refillable approach combines durable or reusable rigid packs with lightweight flexible refill formats. In this model, the rigid container serves as the main pack, while the pouch is used to replenish the product.
Amcor is also working to incorporate post-consumer recycled (PCR) material into its refillable packaging range.
This approach can help brands increase recycled-plastic content across their packaging portfolios while continuing to meet aesthetic and performance expectations.
The availability of high-quality refill solutions is becoming increasingly relevant as companies prepare for regulatory requirements.
Amcor linked its portfolio expansion to the European Union’s Packaging and Packaging Waste Regulation, which is encouraging the development of circular packaging systems and placing greater attention on refill and reuse models.
These include reducing virgin-material use, increasing recyclable packaging designs, incorporating recycled content and preparing for emerging legislation such as the EU PPWR.
The refill packaging is now an established solution in several European personal care categories.
The company’s research indicates that refill pouches are among the leading formats, with 66% of consumers purchasing a refill pouch within a 12-month period.
The findings underline the importance of offering refill systems that are easy to find, simple to use and compatible with consumers’ existing routines.
Packaging performance, including leak prevention and ease of dispensing, is particularly important for products sold through e-commerce.
Amcor’s wider refill activities include its partnership with Ocado Retail in the UK.
Under the Refill Coalition project, Amcor manufactures reusable containers for online orders involving products such as pasta, rice and washing liquid.
Although the project extends beyond personal care, it demonstrates the company’s broader involvement in refillable packaging systems for consumer goods.
In addition, Amcor has developed refill and dispensing technologies for specific personal care applications.
The company launched its PE Magic One airless dispensing system for products such as foundation and skin care formulations.
The dispenser is designed to protect the formulation and is described as recycle-ready in countries with suitable recycling infrastructure.
For French hair-care specialist Luxéol, Amcor created a customized version of its Prima jar for a curl mask. The jar incorporates PCR material, linking the product’s packaging design with the brand’s recycled-content objectives.
The company’s broader packaging development is supported by consumer interest in recycled plastics.
Amcor reported in February that 91% of shoppers in the European Union support the use of recycled plastic in packaging.
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