Eurofragance launches Atelier Nova fragrance concept

SPAIN – Eurofragance, the international fragrance house, has introduced Atelier Nova, a niche fragrance concept that presents new perspectives on olfactive creation. 

Developed through TrendScenteur®, the company’s dedicated platform for detecting emerging trends and converting them into strategic insights and creative directions for the perfumery industry, Atelier Nova offers a renewed approach to artistic fragrance development.

Guided by the claim “A New World of Scents,” Atelier Nova is conceived as a creative atelier that brings together global cultures, sensorial design and perfumery. 

The project provides brands with inspiration for creating relevant, coherent and applicable olfactive territories that respond to contemporary consumer expectations.

Designed as an immersive experience, Atelier Nova encourages audiences to explore a vision of perfumery that extends beyond conventional fragrance references. 

Simona Gentili, Senior Global Marketing Manager, Fine Fragrance & Air Care at Eurofragance, stated, “With Atelier Nova, we challenge the rules of creativity by pushing the boundaries.”

“Inspiration from haute pâtisserie provides an extraordinary framework for discussing technique, texture, contrast and the future of olfaction through the language of fragrance and flavour, while helping brands translate those creative directions into tangible concepts.”

The collection draws inspiration from haute gastronomy, translating ingredients, textures, contrasts and transformation processes into original olfactive narratives.

As globalization, holistic experiences and new forms of sensorial escapism continue to influence consumer culture, Eurofragance presents Atelier Nova as a platform for exploring trends through both smell and taste. These sensory discoveries are then translated into creative directions that can be applied to modern perfumery.

At the centre of the concept is avant-garde haute pâtisserie, which serves as a laboratory for innovation. 

Its technical precision, combination of textures and temperatures, visual architecture and striking contrasts create a framework for imagining fragrances with a contemporary aesthetic and strong storytelling potential.

Atelier Nova is built around four creative universes, including Raw, Ferment, Indulge and Contrast, which explore different sensory and emotional experiences while presenting a contemporary vision of artistic perfumery. 

Raw, created by Soizic Beaucourt and Lorena Piera, focuses on materials in their purest form, emphasizing natural textures and clear sensations. 

Ferment, developed by Lucas Sieuzac and Soizic Beaucourt, explores how time transforms ingredients, creating depth and evolving nuances. Indulge, created by Angéline Léporini, celebrates abundance, pleasure and sophisticated compositions with a lasting olfactive impact. 

Contrast, developed by Belén Garcia and Lorena Piera, brings together opposing sensations such as warm and fresh, sweet and acidic, and mineral and vibrant to create tension, surprise and sensory intrigue.

Beyond traditional fine-fragrance applications, Atelier Nova also investigates new ways of expressing fragrance through innovative formats designed to deepen the sensory experience. 

Each creation is presented through a specific application, including a jelly perfume stick, a silky perfume powder and other concepts that reinterpret established perfumery codes while expanding the ways consumers can interact with fragrance.

To enhance the sensory discovery, Eurofragance collaborated with French pastry chef Philippe Tayac, founder of Maison Philippe Tayac Pâtisserie. 

Together, they developed a gastronomic proposal consisting of three haute pâtisserie bites, each designed to strengthen the story of Atelier Nova through texture, contrast and indulgence.

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