Faith In Nature cuts 12 tonnes of CO₂ via box packaging reuse
The initiative supports the company’s efforts to reduce packaging waste across its vegan and cruelty-free beauty and personal-care portfolio.
UK – Natural beauty company Faith In Nature has partnered with cardboard-reuse specialist Reuseabox to divert surplus secondary packaging from recycling and keep it in circulation for longer.
Through the collaboration, Faith In Nature expects to give more than 13,000 cardboard boxes a second use each year, avoiding an estimated 12 tonnes of carbon dioxide equivalent emissions annually.
Meanwhile, Faith In Nature already reuses pallet layer pads and cardboard boxes within its own logistics operations whenever possible.
However, the partnership with Reuseabox is designed to manage the remaining packaging material that cannot be reused internally.
Rather than sending this excess cardboard into the recycling stream immediately, Reuseabox collects and redistributes the boxes for reuse, extending their functional life and reducing the need to manufacture replacement packaging.
Reuseabox used its independently verified environmental calculator to assess the likely impact of reusing cardboard compared with recycling it.
Based on the number of boxes collected each month, the partners estimate that the program will reuse approximately 13,200 boxes per year, save 186,700 kWh of energy and conserve around 2.27 million liters of water, in addition to avoiding 12 tonnes of CO2e emissions.
Jack Good, founder of Reuseabox, said, “Every box we take on delays the point at which it enters the waste stream, saving the resources that would otherwise be spent making something new in the meantime.”
“When a business with Faith In Nature’s values chooses reuse over recycling, it shows how far the circular economy has come from being a nice idea to being a genuine business decision.”
The initiative comes as beauty and personal-care companies explore a wider range of packaging-reduction strategies, from business-to-business reuse systems to consumer refill formats and packaging-free products.
L’Oréal Groupe recently expanded its #JoinTheRefillMovement campaign for a third edition, aiming to make refillable beauty more visible in stores and online while broadening access across product categories, retail channels and price points.
The campaign encompasses 18 brands and 28 products across the group’s four divisions, with the company seeking to demonstrate that refillable formats can provide practical, high-performing alternatives to conventional single-use packs.
Lush has also broadened its packaging-free beauty offer with shampoo bars, solid shower gels and limited-edition shower gummies, targeting occasions such as festivals, summer travel and destination weddings where consumers may otherwise use more single-use packaging.
Its new launch includes five shower gummies and four chromotherapy-inspired naked shower gels in the UK and Ireland.
According to Lush, solid formats can reduce packaging demand, require less energy and water to make than liquid alternatives, and take up less space during transportation.
Its shampoo bars can last about 50 washes on average, with some lasting up to 80 washes depending on hair length and use conditions.
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