Ontex revolutionizes feminine care with launch of multi-liquid liner
This innovation emphasizes discretion, reliability, and consumer appeal.
BELGIUM – Ontex has unveiled a high-performance multi-liquid liner in Europe, addressing women’s diverse intimate protection needs across life stages with a single, discreet solution.
This innovation from the Aalst, Belgium-based Ontex Group NV builds on strong consumer testing and targets key unmet demands in perimenopause and menopause care.
The product’s commercial debut occurred at a leading German retailer, with broader European rollouts planned soon after.
Over 90% of women in recent trials said they would recommend and repurchase it, validating its appeal.
Chiara Alleva, Femcare Category Lead at Ontex, emphasized its versatility, stating, “At Ontex, we understand that women’s needs evolve throughout their lives.”
“Our multi-liquid liner is designed to provide comfort, confidence, and protection for all intimate fluids, supporting women at every stage, from menstruation to peri- and menopause.”
Approved as a medical device, the liner provides up to eight hours of leak protection and odour control for menstrual flow, light bladder leaks, and daily vaginal discharges.
Available in regular, large, and extra-large sizes, it fills an important gap, as research shows that liners are popular for menstruation and other discharges but less so for bladder weakness, which is often tied to hormonal shifts.
Ontex has built a diverse portfolio spanning feminine hygiene and adult care, positioning itself as a trusted provider of essential personal care solutions.
In feminine care, the company offers sanitary pads, pantyliners, and tampons designed to deliver comfort, discretion, and reliable protection.
These products are often enhanced with features such as breathable materials, odor control, and ultra-thin designs, while newer lines emphasize sustainability by reducing plastic use and lowering carbon footprints.
In adult care, Ontex is a major player in the incontinence segment, supplying adult diapers, pants, and absorbent pads that prioritize dignity, skin health, and discretion.
Its flagship brand iD and complementary ranges like Serenity are widely recognized in healthcare settings and retail markets, offering tailored absorbency levels and dermatologically tested materials.
By combining innovation with eco-conscious design, Ontex addresses the needs of women seeking safe, modern hygiene solutions and adults requiring dependable incontinence care, making it a significant force in the global personal care industry.
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