Ourlex expands UAE digital footprint through partnership with One Paris
This initiative aligns with the nation’s “Make It in the Emirates” vision and digital economy ambitions.
UAE – Ourlex, a UAE-based digital platform for premium skincare distribution, has announced a strategic partnership with French clean beauty brand One Paris to launch the UAE’s first digital-first skincare campaign.
The collaboration marks a significant milestone in the Emirates’ cosmetics sector by introducing innovative digital skincare solutions that support the country’s broader economic diversification goals.
Siham Picart, Founder of Ourlex, stated, “This initiative is closely aligned with the UAE’s vision to build a diversified, innovation-driven economy.”
“Through platforms like Ourlex, we are enabling international brands such as One Paris to enter the region through a UAE-based ecosystem, creating value locally while expanding access to global innovation.”
One Paris specializes in natural, sustainable skincare solutions.
The company has established itself within the Sharjah Research, Technology and Innovation Park (SRTI Park), consolidating the UAE’s position as a regional magnet for innovative health and beauty tech startups.
One Paris distinguishes itself through premium marine ingredients sourced from Brittany, France, offering multifunctional skincare solutions suitable for all skin types while maintaining a strong commitment to sustainability and environmental responsibility.
The brand successfully fuses French beauty traditions with advanced research and cutting-edge technology to deliver premium skincare products to the Middle Eastern market.
The strategic partnership reflects a shared French-UAE vision to advance the medical beauty sector by introducing cutting-edge products that combine French heritage, modern science, and environmental sustainability.
The initiative was prominently showcased at SPARK, highlighting the company’s commitment to technological advancement in beauty and personal care.
This announcement comes amid growing momentum in the UAE cosmetics sector, with the debut Middle East Cosmetics Show 2025 in Sharjah recording a remarkable turnout from traders, consumers, and industry experts.
The event showcased over 5,000 products from more than 200 brands, reinforcing Sharjah’s position as a leading regional hub for cosmetics manufacturing and trade.
The Ourlex-One Paris partnership demonstrates the digital transformation occurring within the UAE skincare industry, international collaboration supporting local economic initiatives, sustainable innovation in clean beauty products, and significant growth opportunities emerging in the Middle East and Gulf markets for digital skincare solutions.
According to a report by Verified Market Research, the UAE cosmetics market was valued at USD 2.5 billion in 2024 and is projected to reach USD 3.96 billion by 2032, expanding at a CAGR of 6.8% between 2025 and 2032.
The sector’s growth is fueled by premium demand, multicultural consumer bases, and rapid e‑commerce adoption, with skincare and halal‑certified products leading the innovation wave.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
