Swiss Beauty partners with Modist Global for UAE launch
This move positions Swiss Beauty to strengthen its international footprint and supply chain while tapping into the growing demand for Indian beauty products in global markets.
UAE – Indian cosmetics powerhouse Swiss Beauty has made its international debut by entering the Gulf Cooperation Council (GCC) market, starting with the United Arab Emirates (UAE), through a strategic partnership with Dubai-based Modist Global, a cross-border direct-to-consumer (D2C) enablement company.
This collaboration is a significant move for Swiss Beauty, tapping into the vibrant USD 10 billion GCC beauty market and specifically targeting the UAE, where nearly 70% of the 12 million population comprises the South Asian diaspora—a key consumer base for Indian brands.
The partnership with Modist Global allows Swiss Beauty to dramatically expedite its market entry process.
While traditional international expansions typically take several months, thanks to Modist Global’s infrastructure, Swiss Beauty plans to enter the UAE market in just 21 days.
This platform offers end-to-end support, including compliance, logistics, and distribution, enabling the brand to reduce setup costs by up to 40% while maintaining complete control over pricing, product assortment, and the consumer experience.
Swiss Beauty will launch with a curated range of popular products, including HD Matte Lipsticks, Ultra Blush Palette, and Liquid Eyeshadows, available on major online platforms such as Amazon and Noon, as well as select offline stores and pharmacies across the UAE.
Nikhil Agarwal, Co-founder and CEO of Modist Global, stated, “Our goal is to make global expansion faster, compliant, and cost-effective for Indian brands.”
“Swiss Beauty’s success demonstrates that ambition and execution can go hand in hand.”
Meanwhile, Swiss Beauty has officially entered the skincare market with the launch of its new product line, Swiss Beauty Care.
This milestone marks the brand’s evolution from a makeup leader into a comprehensive beauty brand offering both makeup and skincare solutions.
The skincare debut features a range designed to cater to diverse skin needs, incorporating advanced formulations enriched with beneficial ingredients.
Notably, the line includes a Face Wash infused with 2% Niacinamide, Marigold Extract, Ceramide Complex, and Glycolic Acid for gentle cleansing and brightening, as well as a Face Toner containing 3% Niacinamide, Cucumber Extract, Rose Water, and Lactic Acid to soothe, reduce blemishes, and soften the skin.
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