PyD acquires majority Stake in Twelve Beauty
Being part of PyD will enable the brand to uphold and elevate its quality standards while confidently pursuing new growth opportunities.
UK – Spanish group PyD has made a strategic advancement by acquiring a majority stake in Twelve Beauty, a skincare brand established in 2012 by pharmacist and cosmetic science PhD Pedro Catalá.
This acquisition initiates a new independent business unit within PyD, dedicated to conscious beauty, responsible innovation, and global expansion.
This acquisition is seen as a pivotal moment to enhance the brand’s digital ecosystem, expand internationally, and develop new product lines, all while honoring its commitment to skin care with pure, natural ingredients and rigorous scientific research.
Sonia Graffin, Twelve Beauty CEO, said, “At Twelve Beauty, we are entering a new chapter bringing energy, experience, and vision, guided by a clear idea: to consolidate its legacy as an international benchmark in conscious and scientific beauty.”
“This agreement represents a turning point to boost its digital ecosystem, global expansion, and the development of new product lines, while keeping the promise of caring for the skin with the purity of nature and the rigor of science.”
Pedro Catalá, the founder of Twelve Beauty, expressed pride and enthusiasm about joining the PyD family.
He emphasized that this acquisition confirms the urgent market relevance of purposeful natural skincare and reinforces their mission to create products where every ingredient contributes to lasting skin health.
Twelve Beauty is renowned for harmonizing nature and science, delivering clean, effective, and dermatologically advanced formulations.
Its loyal community values honesty, transparency, and genuine product efficacy, which stem from formulations based on organic ingredients and premium production methods.
The company even cultivates its own orange and olive groves, ensuring the purity, traceability, and beneficial properties of its antioxidant- and nutrient-rich oils.
The brand exemplifies sustainability by blending modern scientific techniques with environmental respect and has earned the trust of both consumers and dermatology experts.
It is also favored by international celebrities such as Emma Watson, Glenn Close, Lesley Manville, Naomie Harris, and Elle McPherson.
With a strong global digital footprint, Twelve Beauty is available in premium retail locations across Hong Kong, Shanghai, the UK, Paris, San Francisco, and Los Angeles, among other major cities.
PyD, founded in Madrid in 1998, is a specialist in the creation, marketing, and distribution of luxury perfumes and cosmetics.
The group’s portfolio includes prestigious perfumes from brands such as Tous, Halloween, Scalpers, El Ganso, Nightology, and more recently, Oteyza and Bimba Y Lola.
PyD’s subsidiaries distribute a diverse array of brands, with a market presence in over 85 countries worldwide, reinforcing its position as a global beauty powerhouse.
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