Amcor supplies coordinated packaging for Fragrances of Ireland haircare launch
The packaging set features a 150ml bottle with a pump.
IRELAND – Amcor has been selected to supply rigid bottles and flexible tubes for Fragrances of Ireland’s expansion of its Inis The Energy of the Sea brand into the haircare segment, reinforcing the packaging supplier’s position in premium personal care applications.
The new Inis haircare line includes a shampoo, conditioner and spray, extending a brand traditionally associated with body care products inspired by the North Atlantic.
Inis formulations are known for incorporating ingredients such as seaweed extracts and sea minerals, and the packaging was designed to reflect the range’s established coastal identity.
Crilly & Wardell Design Consultants developed the visual design for the haircare range, with a brief to ensure consistency with existing Inis products while adapting the format for haircare use.
Amcor was responsible for manufacturing and decorating all three pack types, delivering a coordinated packaging family across different materials and formats.
The line comprises a 150ml bottle with pump, a 300ml bottle and a 250ml flexible tube. Amcor worked to ensure colour consistency across multiple substrates, including HDPE for bottles and sprays, an HDPE/LLDPE blend for the tube, and polypropylene closures.
The packaging also features silver foil decoration on the Inis logo, contributing to a premium shelf appearance.
According to Fragrances of Ireland, managing production across multiple pack types through a single supplier helped ensure uniform quality and timely delivery ahead of the product launch.
Both bottles are described as lightweight and durable, aligning with industry-wide efforts to reduce material usage without compromising functionality.
Joe Horton, regional sales director for Amcor International Rigid Packaging Solutions, said the project demonstrated Amcor’s ability to deliver consistency across diverse materials and formats while maintaining brand differentiation.
In other news, Amcor recently expanded its all-plastic Wave 2cc pump range with the introduction of the Grace head, a new actuator designed to elevate the consumer experience in personal care packaging.
The Grace head features a sleek, ergonomic shape that fits comfortably in the hand, combining effortless dispensing with a premium aesthetic.
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