Apparel Group partners with Clarins to expand its offerings across GCC region
This move aligns with Apparel Group’s expansion across 14 countries and 2,300+ stores, driven by a 27,000-strong workforce.
UAE – Apparel Group, a Dubai-based global fashion and lifestyle retail leader, announced a strategic partnership with French luxury beauty brand Clarins to expand into the GCC beauty market.
This collaboration focuses on introducing Clarins stores in new markets, particularly Saudi Arabia, with plans for over 10 outlets in the next five years.
The deal leverages Apparel Group’s extensive retail network across the GCC, including Bahrain, Kuwait, Qatar, Oman, and Saudi Arabia, to redefine luxury skincare access.
It targets rapid growth in premium beauty demand, enhancing Apparel Group’s prestige portfolio alongside brands like Tommy Hilfiger and Skechers.
Neeraj Teckchandani, CEO of Apparel Group, said, “Our partnership with Clarins underscores our strategic vision to expand our beauty portfolio and meet the growing demand for premium skincare products in the GCC.”
“We are excited to combine our retail expertise with Clarins’ heritage of innovation and excellence, setting new standards in the luxury beauty segment.”
By prioritizing Saudi Arabia, the partnership taps into booming luxury beauty trends while boosting customer loyalty through omnichannel experiences. It positions both firms as key players in a high-growth sector.
Clarins offers a wide portfolio of luxury skincare, makeup, and body care products.
Their skincare line includes moisturizers, serums, cleansers, toners, and eye creams, with a strong focus on anti-ageing and hydration.
In body care, they provide firming creams, body oils, and sun protection products, while their makeup range covers foundations, powders, lipsticks, and mascaras.
The expansion taps into the GCC cosmetics market’s strong growth trajectory, which was valued at USD 9.0 billion in 2025 and is projected to reach USD 15.1 billion by 2034, registering a CAGR of 5.9% between 2026–2034, according to a report by IMARC Group.
This growth is fueled by rising disposable incomes, increasing consumer focus on personal grooming, and the availability of international brands.
In a similar move, Apparel Group expanded its affordable K-Beauty offering in the UAE by launching the cruelty-free Korean skincare brand JKOSMEC in Carrefour hypermarkets and other major retail outlets nationwide.
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