Evonik’s New Beauty & Personal Care identity secures two German Brand Awards
Their solutions focus on actives, delivery systems, silicones, organics, and preservation technologies, helping formulators create high-performance, safe, and eco-friendly beauty products.
GERMANY – Evonik has received the German Brand Award in two distinct categories, “Excellent Brands – Product Brand of the Year” and “Excellent Brands – Beauty & Care”, honouring its newly launched Beauty & Personal Care brand identity.
Crafted in collaboration with its longtime creative partner Liebchen+Liebchen, the refreshed brand conveys a sense of magic and mystique, embodying Evonik’s pledge to help customers bring their visions to life.
Rooted in the guiding principles of sustainability, disruption, and partnership, the new identity debuted at two key industry events: PCHI in China and in-cosmetics Global in Paris.
Over the last ten years, Evonik has deliberately evolved its Beauty & Personal Care division into a top-tier provider of sustainable solutions through a series of strategic acquisitions and portfolio refinements.
The updated brand identity consolidates this broadened offering under one unified banner, casting Evonik as a comprehensive solutions partner for the global beauty and personal care market.
Ute Schick, head of the Care Solutions business line, stated, “This achievement is a great honour and a strong validation of our strategic direction.”
“Our new brand identity reflects both the transformation of our portfolio and our ambition to empower customers to innovate and create, enabling ideas they may not have thought possible.”
The German Brand Award, launched by the German Design Council and GMK Markenberatung, ranks among Europe’s most esteemed brand competitions.
Attracting more than 1,300 submissions from 19 nations, the awards celebrate organizations and individuals that redefine excellence in brand strategy, communication, and design, spotlighting remarkable brand successes, groundbreaking campaigns, and visionary concepts.
Since its inception in 2016, the awards have been assessed by an independent panel of specialists from industry, academia, consulting, and creative fields.
For almost a century, Evonik has supported the beauty and personal care sector with a diverse range of functional and active ingredients, such as active delivery technologies, botanical extracts, and eco-friendly alternative preservatives.
Its Beauty & Personal Care unit falls under the Care Solutions business line, which is committed to helping brands formulate high-performance, environmentally responsible products that promote consumer health and wellness.
It offers a wide portfolio of innovative and sustainable ingredients designed for skin care, sun care, hair care, oral care, colour cosmetics, and cleansing products.
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