L’Oréal invests USD 4.7M to boost production in Egypt
The new investment reaffirms the group’s long-term commitment to the Egyptian market, combining industrial growth, innovation and sustainability to consolidate Egypt’s position as a MENA manufacturing hub.
EGYPT – L’Oréal has announced an EGP 240 million (USD 4.7 million) commitment in 2026 to expand its advanced manufacturing plant in 10th of Ramadan City, Cairo, reinforcing Egypt’s role as a regional production and export hub for beauty products.
The announcement came during a high-level visit by Egyptian government ministers and the French ambassador, who toured the facility’s operations, reviewed expansion plans and examined its sustainability and technology initiatives.
The Cairo facility, L’Oréal’s only manufacturing site in the Middle East and North Africa (MENA), produces haircare, skincare and hair colour products.
The new capital injection will increase production capacity and operational efficiency, enabling the plant to better meet rising domestic and regional demand while supporting exports to additional markets.
Over the past five years, the site has manufactured 442 million units, with 85% shipped to 20 countries across MENA, underlining its importance to L’Oréal’s regional supply chain.
Mohamed El Araby, Country Managing Director of L’Oréal Egypt, said, “This EGP 240 million investment underscores our deep-rooted confidence in Egypt’s dynamic economy and industrial potential.”
“This expansion allows us to significantly scale our production capacity, strengthen our export footprint across regional markets, and accelerate our commitment to sustainable manufacturing.”
The plant operates on 100% renewable energy and, since January 2025, meets all its industrial water needs through recycled or reused water.
L’Oréal Egypt has also used 100% recycled plastic in locally produced haircare packaging since 2019, and the factory holds international LEED green-building certification.
These measures support the company’s broader L’Oréal for the Future sustainability commitments and Egypt’s push for greener manufacturing.
A study by Paris-based consultancy Asterès estimates that L’Oréal supports more than 22,000 direct and indirect jobs in Egypt across its value chain.
Community programmes focused on women’s empowerment, support for female scientists, vocational training and digital skills have reached over 117,000 Egyptians. Country Managing Director Mohamed El Araby said the expansion reflects confidence in Egypt’s economy and will help scale production, strengthen regional exports and advance responsible, sustainable manufacturing.
Since establishing operations in 2009, L’Oréal Egypt has grown into the country’s leading beauty company, offering 16 international brands and maintaining its 10th of Ramadan plant as a key regional manufacturing and export base.
Since entering Egypt in 2009, L’Oréal has helped develop the country’s beauty sector by introducing 16 global brands along with science-backed products, advanced innovations and Beauty Tech solutions. Its advanced factory in 10th of Ramadan City serves as a regional manufacturing and export base, shipping 85% of its output to 20 markets across the Middle East and North Africa, and is certified to ISO 9001 and ISO 22716 standards for quality management and cosmetic good manufacturing practices.
Aligned with L’Oréal Group’s purpose to “Create the Beauty That Moves the World,” L’Oréal Egypt links commercial growth with positive economic, social and environmental outcomes.
The company’s operations and value chain support more than 22,000 direct and indirect jobs, while programmes in women’s empowerment, scientific advancement, vocational training and digital inclusion have benefited over 117,000 people.
This contribution has been acknowledged through the Federation of Egyptian Industries’ Top Sustainable Industrial Leaders Award in 2017 and the Athar Award in 2025.
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