Honasa Consumer strengthens executive team with key appointments
This appointment accelerates its expansion into new consumer categories and emerging businesses.
INDIA – Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, has strengthened its leadership team by appointing Dheeraj Nagpal as Chief Business Officer and Madhur Acharya as Chief Marketing Officer.
Dheeraj Nagpal is set to spearhead the development of new categories for the company, while Madhur Acharya will focus on building the next category from the ground up with particular attention to evolving consumer identity and the aspirations of younger Indian consumers.
Varun Alagh, Co-founder and Chief Executive Officer of Honasa Consumer, explained that these appointments strengthen leadership as the company pushes into newer categories and segments.
Alagh emphasized that Dheeraj and Madhur bring deep consumer understanding, entrepreneurial thinking, and strong category expertise, making them great additions to their leadership team, and he expressed excitement about welcoming both of them as they continue building the next wave of future-focused brands for India.
Dheeraj Nagpal brings over 15 years of experience across growth strategy, business partnerships, consumer businesses, and brand building to his role at Honasa.
His professional journey includes co-founding the wellness startup Zingavita, where he led brand strategy, marketing, and product innovation and development, as well as previous leadership roles at Zomato and American Express.
On the other hand, Madhur Acharya brings more than 12 years of experience scaling digital-first consumer brands across beauty, lifestyle, and e-commerce segments.
He previously served as Vice President of E-commerce at Lenskart, where he played a key role in expanding brands such as Aqualens, and held leadership positions at WOW Skin Science and Forest Essentials, contributing to brand growth and strengthening digital commerce capabilities.
These appointments come as Honasa Consumer accelerates efforts to identify emerging consumer trends, develop future-ready categories for the Indian market, build new businesses, and expand into emerging consumer categories.
Honasa Consumer, the parent company behind popular brands such as Mamaearth, The Derma Co, Aqualogica, BBlunt, and Dr. Sheth’s, remains committed to driving expansion throughout India’s beauty and personal care industry.
Meanwhile, last year, Honasa Consumer acquired a 95% stake in Reginald Men for ₹195 crore (approximately USD 21.5 million) in December 2025, marking its strategic entry into the male grooming segment.
The company plans to scale Reginald Men’s revenue to ₹500 crore by expanding categories, channels, and geographic presence beyond its current South India stronghold.
In August 2025, Mamaearth expanded its D2C platform to the Middle East, launching mamaearth.com across Saudi Arabia, Oman, Qatar, and Bahrain.\
This marks the brand’s first major international expansion beyond India, giving consumers in these GCC countries direct access to its toxin-free, natural wellness and beauty products through its dedicated e-commerce platform.
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