Coty expands portfolio with launch of refillable Burberry Goddess Parfum
The launch builds on the brand’s vanilla-led scent identity while reinforcing Burberry Beauty’s sustainability positioning.
USA – Coty has expanded its Burberry Goddess fragrance franchise with Burberry Goddess Parfum, a new addition to the line that features a refillable bronze-glass bottle and a vegan formula.
Burberry Goddess Parfum was crafted by perfumer Amandine Clerc-Marie and is described as deepening the original Goddess signature with intensified vanilla accords, raspberry, lavender, and a suede base.
The fragrance is positioned as a tribute to feminine strength and sensuality, while the packaging draws inspiration from the golden hues of a radiant sunset and includes Burberry’s signature medallion cap.
The scent opens with raspberry accord and lavender essence, moves into a core of triple vanillas, vanilla infusion, vanilla caviar, and vanilla absolute, and finishes with a soft suede note.
According to Coty, this composition is meant to create a warm, long-lasting trail and a more sophisticated expression of the Goddess franchise.
The bottle is refillable, aligning with the line’s sustainability message, and the collection now spans three intensities: Eau de Parfum, Eau de Parfum Intense, and Parfum.
Each is available in 10ml, 30ml, 50ml, and 100ml formats, plus 150ml refill bottles, with bodycare items such as Shower Gel and Body Lotion also part of the range.
The launch comes shortly after Burberry recently introduced Hero Elixir de Parfum as the latest chapter in its Hero fragrance collection, extending the brand’s men’s scent portfolio with a richer, more sensual interpretation of the original.
The fragrance was created by perfumer Aurélien Guichard and is described as grounded, complex and real, reflecting a quieter kind of courage rooted in self-awareness rather than display.
The scent opens with tonka and vanilla, moves into a heart of leather and a vibrant trio of cedarwood oils, and leans into a warm amber-smoky character.
Burberry says the composition revisits the signature cedarwood structure of Hero while adding blackened leather for added depth and intensity.
The bottle reinterprets the Hero silhouette with an angular shape inspired by a horse’s hoof, while the cap carries the Equestrian Knight Design.
Burberry also uses a dark-to-amber gradient finish with matte and glossy contrasts to express the fragrance’s theme of duality.
According to the release, Burberry Hero Elixir de Parfum went on sale from 1 February 2026 and was priced at USD 199 for the 60ml size, with distribution across Macy’s, Ulta, Sephora, Nordstrom and Bloomingdale’s.
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