This launch positions Uber Eats alongside other primary retail delivery services, such as Amazon and Target, which also offer same-day delivery of beauty products.

USA – Uber Eats has officially expanded into the beauty sector through a new partnership with Sephora, making the prestige beauty retailer the first of its kind to be available on the Uber Eats platform across the U.S. and Canada.
This collaboration enables customers to order a wide range of Sephora’s products, including makeup, skincare, fragrances, haircare, and wellness items, at in-store prices with delivery in as fast as 25 minutes, providing unprecedented immediacy and convenience for beauty shoppers.
The partnership also integrates Sephora’s Beauty Insider loyalty program, allowing members to link their accounts to Uber Eats and earn loyalty points on all purchases made through the platform.
This move aligns with Sephora’s commitment to meet customers wherever and however they prefer to shop, enhancing the customer experience by offering fast fulfillment and easy access to beauty essentials and last-minute gifts.
To celebrate the launch, Uber Eats is offering U.S. customers a promotion of USD 10 off their first Sephora delivery order of USD 50 or more, valid through October 30, 2025.
In addition, Uber One subscribers enjoy waived delivery fees on qualifying Sephora orders.
The collaboration marks a significant step for Uber Eats as it broadens its retail offerings beyond food delivery, cementing its position in the broader on-demand retail market.
Sephora’s Senior Vice President and General Manager of ecommerce, Nadine Graham, highlighted the importance of the partnership in unlocking immediacy for new and existing clients, stating, “Our partnership with Uber Eats unlocks even more ease, and immediacy for both our existing and new clients – from restocking your beauty must-haves to last-minute gifting needs, all Sephora shoppers can continue to get the best of beauty delivered straight to their door, and earn points while doing so through our loyalty program.”
This launch positions Uber Eats alongside other primary retail delivery services, such as Amazon and Target, which also offer same-day delivery of beauty products.
This reinforces the growing trend among prestige beauty retailers to utilize third-party logistics platforms in response to consumer demand for faster and more convenient shopping experiences.
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