Gillette introduces new body razor to under GilletteLabs line

USA – Gillette has introduced the GilletteLabs Body razor, positioned as the brand’s safest option yet for men’s body grooming, targeting frustrations like nicks and irritation.

The razor features an all-new Triple Protection System designed to minimize nicks, cuts, and ingrown hairs, key barriers to confident body grooming. 

This includes an Anti-Irritation Bar that releases trapped hairs before blades pass over skin; an Anti-Ingrown Bar that separates the two durable blades, absorbing hand pressure to protect sensitive areas; and a long-lasting lubrication strip that reduces friction for smoother shaves.

The product responds to rising body-grooming trends, where 60% of men aged 35 and younger remove hair from hard-to-reach areas, and many are dissatisfied with the results. 

Notably, 70% of men repurpose facial razors for body use despite stark differences in hair and skin types.

Gillette addressed this with body-specific engineering, as noted by Brand Vice President Chetan Parekh, “We know guys are body grooming now more than ever, and they are dealing with issues like nicks and cuts with their current grooming tools.”

“With the GilletteLabs Body razor, guys no longer have to settle for ‘good enough’. We’ve specifically engineered this razor to meet the unique challenges of body and intimate grooming. It’s all about giving men a razor that helps them feel safe and confident.”

Optimized for body use, the handle shortens for agility, boosts wet-grip texture, arches for access, and includes a magnetic shower mount, all enhancing control.

Meanwhile, Gillette Venus recently expanded its product lineup with a pioneering pubic shaving regimen, the first to receive dermatological endorsement from the Skin Health Alliance.

This upgraded collection builds on the brand’s 2021 launch of pubic hair and skin care solutions, targeting the unique challenges of grooming in this sensitive area where 80% of women rely on razors yet 95% face issues like itching, irritation, bumps, or unsuitable products.

The regimen addresses the pubic region’s distinct traits, thicker, denser, multi-directional hair growth amid thinner, curved skin, through specialized innovations that reduce irritation. 

Separately, Gillette has recently unveiled plans to invest nearly USD 1 billion to acquire and develop 232 A Street in South Boston as its new Grooming Headquarters and Technical Innovation Centre.

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.