KAYALI expands product portfolio with New Boujee Kitty Fragrance

UAE – KAYALI has introduced Boujee Kitty Caramel Milk | 22 Eau de Parfum, a warm, creamy gourmand fragrance.

The perfume is created by founder Mona Kattan in collaboration with dsm-firmenich perfumers Gabriela Chelariu and Clement Gavarry, and is set to launch globally on July 25, 2026. 

The scent is built around a rich caramel theme, featuring top notes of salted caramel, caramel milk, and a touch of coconut, a heart of white chocolate, vanilla caviar, and marshmallow fluff, and a dry down of soft musk, caramel santal, and KAYALI’s signature accord. 

Classified under the Warm & Spicy fragrance family with a Warm Gourmand scent type, the perfume is designed to feel indulgent, comforting, and effortlessly wearable, with key accent notes highlighted as caramel milk, salted caramel, and caramel santal. 

The fragrance concept traces back to an April Fool’s Day joke in 2025, when KAYALI teased a fictional scent called “Kitten Musk | 41,” which unexpectedly generated overwhelming demand from the brand’s global community. 

 Responding to this response, Kattan and her team developed a “super gourmand” inspired by her personal love of caramel, aiming to create a scent that feels rich, creamy, and addictive while remaining layerable for daily wear. 

Kattan describes the perfume as the ultimate expression of community-driven creativity at KAYALI, turning a playful idea into a fully realised fragrance that reflects both fan enthusiasm and her own scent preferences. 

Boujee Kitty Caramel Milk | 22 will be available in 50 ml and a 10 ml Deluxe Miniature, housed in KAYALI’s signature diamond-shaped bottle with a pearlescent lacquered finish and jewelled cap inspired by traditional Middle Eastern oud bottles. 

According to the brand, the number “22” denotes the 22 rounds of formulation required to perfect the juice. 

The campaign, shot in a plush pink cinema with an Old Hollywood glam aesthetic, features Kattan alongside KAYALI’s “Best Fragrance Friends,” including Ginevra Giaccherini, Noemie Carlin, Broderick Hunter, Amy K, Ketra Beason, Jahanara Rahman, and Samer Fahs, chosen for their authentic passion for fragrance and ability to embody the playful, indulgent spirit of Boujee Kitty. 

In a similar move, Amouage has recently launched Elsewhere, a new unisex fragrance in its premium Essences Collection, which was released globally on June 23, 2026.

Created by perfumer Pierre Negrin, Elsewhere is a reimagined version of the rare Oman-exclusive Sindbad, featuring a 30% perfume oil concentration and a double-infusion process with sandalwood and oak aging. 

According to the brand, the scent opens with notes of honey, apricot, mango, and citrus, spiced with cardamom and ginger, moves into a creamy heart of cappuccino and black tea, and settles into a warm base of vanilla, tonka, cedarwood, and labdanum.

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