Pampers unveils improved wipes dispenser

USA – Baby care brand Pampers has introduced new and improved wipes designed to dispense one wipe at a time, making everyday changes a little easier for parents whose hands are already full.

The upgraded dispensing experience is available across the entire Pampers Wipes range, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean & Calm Wipes. 

The change addresses a familiar frustration for parents and was shaped by feedback from the people who use Pampers products daily.

To mark the launch, Pampers partnered with comedian, actress, mother, and Pampers Wipes user Iliza Shlesinger for a humor-led campaign inspired by the common experience of pulling for a single wipe only to receive several. 

Drawing on candid input from parents and her own experiences with the multi-wipe pull, Shlesinger brings a relatable and comedic take on a parenting moment families have long recognized. 

After all, when one hand is holding the baby and the other is reaching for the wipes, there are no hands left to deal with an unexpected stream of extra wipes.

“Parents and babies are at the center of everything we do, and their feedback helps us identify meaningful ways to improve their everyday experiences,” said Caroline Sanchez, senior brand director, Pampers. 

“We have been acting on that feedback across the Pampers portfolio, from redesigning how Pampers Wipes dispense to removing fragrance from Swaddlers.”

She added, “Our partnership with Iliza allows us to share that news in a way that is relatable, authentic, and rooted in the realities of parenting.”

The improved wipes represent the latest example of Pampers translating direct parent feedback into product improvements. 

Earlier in 2026, the brand removed fragrance from all Pampers Swaddlers in response to changing parent preferences.

Although fragrance has been eliminated, the diaper’s core technology for odour management and all other attributes remain intact; Pampers Swaddlers continue to be hypoallergenic and free from elemental chlorine, parabens and natural rubber latex, and they still deliver the same absorbency, dryness, leak protection and softness. 

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