Orange Group launches new skincare lines to meet evolving Nigerian personal care needs
The company believes that premium care should be accessible to everyone and fit seamlessly into daily life.
NIGERIA – Orange Group has launched two new skincare ranges, Devon and Dynasty, under its “Glow and Aura on the Go” campaign, targeting modern Nigerian consumers with affordable premium personal care products.
The campaign aligns with National Healthy Skin Month and reflects Orange Group’s commitment to inclusivity, innovation, and accessibility in everyday skincare for both women and men.
The Devon line is tailored for modern Nigerian women who seek softness, radiance, and confidence.
It features two core products: the Devon Lotion and Devon Beauty Soap.
Both products are available in innovative sachet packaging, making them convenient for women on the move and reinforcing affordability without compromising premium care.
The Dynasty range is aimed at bold, confident, and style-aware Nigerian men.
It includes the Dynasty Lotion and Dynasty Soap.
Like the Devon line, Dynasty products also come in portable sachet packs, emphasizing Orange Group’s consumer-centric design and innovation for men who value convenience and freshness.
Speaking on the campaign, Uchenna Ezenna, Media and Communications Director at Orange Group, shared, “The Devon and Dynasty lines represent more than new products; they reflect our belief that everyone deserves premium care that fits seamlessly into their daily life.”
“With this expansion, we’re reaffirming our commitment to delivering world-class quality that remains within reach of every Nigerian.”
The “Glow and Aura on the Go” campaign aims to inspire Nigerians to embrace confidence, freshness, and self-care as part of their everyday routine.
With this expansion, Orange Group continues to position itself as a leader in Nigeria’s personal care innovation, blending elegance, quality, and affordability in a way that resonates with today’s dynamic consumers.
The launch not only broadens Orange Group’s existing portfolio,which includes trusted brands like Delta Soap, Gardia, and Hana Hair Cream, but also sets a new standard for accessible luxury in the Nigerian skincare market.
The launch taps into Nigeria’s fast‑growing skincare market, valued at around USD 2.5 billion in 2025 and projected to expand at a CAGR of ~8% through 2030.
With moisturizers holding the largest share, sunscreens emerging as the fastest‑growing category, and rising demand for organic, chemical‑free products, the market reflects the preferences of Nigeria’s youthful, urban population and the rapid rise of e‑commerce beauty retail.
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