ROJAN Fragrance Trading unveils phase two expansion in South Africa

SOUTH AFRICA – ROJAN Fragrance Trading (Pty) Ltd, an international perfume and fragrance manufacturer, has launched Phase Two of its South Africa expansion strategy, aiming to deepen the company’s regional footprint through operational scaling and localized manufacturing development. 

The initiative builds on market activities initiated in 2024 and positions South Africa as a priority market within ROJAN’s broader Middle East and Africa growth plan.

Phase Two centres on four core pillars: expanding local operations, strengthening strategic partnerships, enhancing digital capabilities, and further developing regional operating infrastructure. 

The company plans to grow its on-the-ground network across business development, customer support, digital operations, supply chain management, marketing, logistics, and partner collaboration to support sustained market penetration.

To underpin Phase Two, ROJAN and its business partners have established a proposed investment framework of up to ZAR 229.3 million (USD 14.38 million). 

This comprises up to ZAR 132.5 million (USD 8.27 million) from local business partners and up to ZAR 96.8 million (USD 6.05 million) from ROJAN itself. 

The funding is earmarked for operational infrastructure, digital systems, professional training, brand development, localized supply chain capabilities, and market expansion activities.

A standout element of the plan is employment generation: ROJAN expects to gradually create up to approximately 60,000 new jobs over the course of the South African expansion program. 

According to the brand, recruitment will roll out in phases, contingent on business development progress, project milestones, market demand, and regulatory requirements.

In parallel with commercial growth, ROJAN intends to advance localized fragrance manufacturing in South Africa. 

Subject to commercial feasibility, regulatory approvals, infrastructure readiness, and market demand, the company targets progress on localized manufacturing facilities before the end of 2028.

The proposed manufacturing framework spans fragrance formulation, raw material sourcing, filling, packaging, quality management, warehousing, logistics, and related supply chain operations, aimed at building a more resilient, cost-efficient regional value chain.

ROJAN also plans continued investment in digital infrastructure, organizational development, and professional training programs to strengthen operational consistency and support long-term regional growth. 

These capabilities are intended to improve service delivery, partner enablement, and scalability as the company extends its reach across South Africa and neighbouring markets.

The expansion aligns with broader industry momentum in South Africa’s fragrance sector. 

The country’s perfume market was valued at USD 277.20 million in 2024 and is projected to reach USD 386.51 million by 2033, growing at a 3% CAGR. 

The luxury perfume segment shows stronger growth, with a projected 6.73% CAGR through 2033, underscoring premiumization trends that ROJAN is positioned to capture.

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