V Perfumes launches initiative to empower female fragrance entrepreneurs

UAE – Dubai-based fragrance retailer V Perfumes has launched a new Corporate Social Responsibility (CSR) initiative, Emirati, by Emirati Hands, a program designed to empower Emirati women who create and own their own perfume and bukhoor brands. 

Operating under the banner “Where Emirati Women Entrepreneurs Rise,” the initiative represents the latest chapter in V Perfumes’ broader commitment to “Support Women Entrepreneurs Rise,” with its primary goal being to bridge the gap between independent, home-grown fragrance creations and commercial retail success by providing a premium retail platform for local talent. 

Selected participants receive dedicated shelf space across V Perfumes outlets with no rental fees during an initial six-month support period, and each entrepreneur can showcase up to three product references (SKUs) with inventory quantities adjusted to match store demand. 

V Perfumes handles all visual merchandising and on-floor product placement to ensure a seamless retail experience, while the program operates on a consignment model where all sales run through V Perfumes’ point-of-sale systems and participants are paid based on actual monthly sales minus applicable commissions by the 10th of the following month, with a performance review after six months determining which brands secure long-term shelf placement.

The program is open exclusively to Emirati women (UAE Nationals) aged 18 and above who are original owners or creators of their own fragrance brands and holders of a valid UAE trade license, with approved product categories including perfumes, bukhoor, oud, and incense. 

Every submission undergoes a thorough quality evaluation, requiring products to be officially UAE-registered with Montaji or to have relevant municipality approvals, be compliant with local safety and labelling standards, be equipped with valid barcodes, and be packaged in premium leak-proof packaging. 

Recognizing that visibility drives retail success, the initiative includes built-in marketing support where V Perfumes will feature participants’ inspiring stories and showcase their product imagery across its established marketing channels.

Entrepreneurs can also scale their brand presence through optional add-ons, including sampling vials, bespoke display materials, in-store activations, dedicated social media features, and on-floor promoter support. 

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