Bain Capital acquires Vitabiotics to fuel global expansion

UK – Bain Capital, a leading global private investment firm, has agreed to acquire Vitabiotics, the UK’s No. 1 vitamin company, including its UK business and the wider VB Group, which covers Meyer Organics in India and operations in Africa, including VB Egypt. 

The deal marks an important moment in Vitabiotics’ 55-year journey and sets the stage for a new phase of rapid international expansion.

The transaction combines one of the world’s top healthcare and consumer investors with one of the most established independent vitamins, minerals and supplements businesses, creating a stronger platform for global growth. 

The UK will remain at the heart of Vitabiotics’ brand identity, innovation strategy and category leadership, while the company continues its day-to-day operations without immediate changes.

Vitabiotics said it will continue to focus on serving customers, partners and consumers, while investing in digital capabilities, e-commerce, international distribution, supply chain resilience and new product development. 

The investment will be led by Bain Capital’s Asia Private Equity team, supported by the firm’s global platform and local market knowledge in India.

Bain Capital intends to help Vitabiotics scale its brands, strengthen its international platform and invest for long-term growth in markets such as MENA and China. 

The firm also highlighted the value of combining sector expertise, portfolio resources and local market insight to support the company’s next stage of expansion.

Vitabiotics was founded in 1971 by Professor Kartar Lalvani OBE, who helped pioneer the nutraceutical sector through science-based formulas that created new supplement categories and well-known brands. 

Over the past decade, the business expanded further under the leadership of Tej Lalvani, who has spent more than 30 years in the company and played a major role in turning it into one of the world’s leading independent science-led nutraceutical businesses.

As part of the transition, Professor Kartar Lalvani will take the honorary role of Chairman Emeritus once the transaction is completed. 

His elder son, Professor Ajit Lalvani, has also contributed to the business for more than three decades as a non-executive director, alongside his medical and academic career.

Vitabiotics has built strong positions in major VMS markets, including India, China, Egypt, and the wider MENA region, supported by consumer trust, credibility with healthcare professionals, and local market knowledge.

Its brand portfolio includes Pregnacare, Perfectil, Wellman, Wellwoman, Osteocare and the Ultra range.

Bain Capital partner Pawan Singh said Vitabiotics fits the kind of business the firm supports because it is science-led, trusted and well positioned across the UK, India, the Middle East, Africa and China. 

Another partner, Rishi Mandawat, said Bain sees a strong opportunity to build on the company’s UK leadership and reinforce its global platform through investment in innovation, e-commerce, international distribution and operational capability.

The transaction still needs customary regulatory approvals and other closing conditions before completion.

Houlihan Lokey advised the selling party, while Rothschild & Co. advised Bain Capital, with Macfarlanes acting for the seller and Kirkland & Ellis plus Khaitan & Co. advising Bain Capital on legal matters.

Meanwhile, Bain Capital was founded in 1984 and says it invests across private equity, growth and venture, capital solutions, credit and capital markets, and real assets. 

The firm says it has 24 offices on four continents, more than 1,900 employees and about USD 225 billion in assets under management.

Vitabiotics’ mission is to support wellness and healthy living through innovation in nutritional healthcare. 

It has spent 55 years developing trusted brands and has become the UK’s largest vitamin company by sales value, exporting to more than 70 countries and operating in markets such as India, China, Egypt and West Africa.

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